Marketing to top producers.

 

One question that seller’s often ask an agent during a listing interview is “how are you going to market our property?”

Of course the standard response is flyer’s, Internet, virtual tours and the like.

One thing I throw into the mix is that I target top producers and good agents that I’ve done business with in the past.

I want the seller’s to understand that I rely on other agents in my market to bring their buyers to my listing, and I want to ensure that they’re aware of what I have on the market.

I have saved in my email a group I call “top producers” for lack of a better name.

When I get a listing I take a copy of the print-out, scan it to my email and then forward it to everyone on my list.

Nothing dynamic, but it’s affective.

I like to listen to Pandora internet radio while I do this. Since I can pick my own music, I get very enthused about what I’m doing.