Do you have a PHD in real estate speak?

One of the things I emphasize to my agents is that it’s imperative that they are in tune with all of the newest information with regards to this business.

This includes any local issue that has to do with real estate, plus any other issue that affects our industry in general.

Now, before you get too excited, I’m not talking about pretending that you’re an expert in “another field”, but at the very least you should be well versed on anything that touches our business.

Once you put out the effort to get out of the mode of saying “I’m not sure about that, but I’ll get back to you” you’ll find that potential customers are impressed with the fact that you eat and sleep real estate.

Until you wake up in the middle of the night with a solution to one of your transactions, you’re not fully involved in the game.